Naming is one of the most complex tasks in branding. It’s not just words. It’s a powerful fusion of linguistics, marketing, law, psychology, creativity, and much more.
Hello!
I’m Roman Matyuk, a naming expert
with 11 years of experience.
Over the years, I have created hundreds of names that are successfully used worldwide across various industries — from food and fashion to financial services and mobile applications. Each name meets strict requirements for trademark availability, marketing effectiveness, and linguistic harmony.

I continuously expand my knowledge, follow industry trends, refine my expertise, exchange insights with fellow professionals, and practice extensively. Naming is my life.

A name is the first word of your brand. I’ll make it bold, impactful, competitive, and, most importantly — unique and legally registrable!

Let’s start the search!
The benefits of working with me
Extensive experience
Over 11 years in naming, with more than 350 names created.
Creative variety
Unique and diverse solutions while staying strictly within the brief.
Respect for deadlines
I always deliver on time,
never disappearing.
My portfolio
Nordpol. Power tools
The brand needed a traditional and strong name. It had to show that the tools are reliable and durable.
NORDPOL is a German word meaning “North Pole”. It brings to mind cold northern nature, strength and the ability to work in difficult conditions.
BOWL WOW. PET FOOD
We needed to create a bold brand for a young audience. Bow wow is an imitation of a dog's bark. We added one letter and got a new meaning – amazing pet food. The name has repeating letters, which makes it sound nice and look great in design.
Will Win. Sportswear
A brand of functional clothing for running, fitness, yoga and active lifestyles. The name should evoke associations with overcoming challenges, achievement and inner strength. Will Win - short phrase with a strong meaning and rhyme.
HIDE RIDE. Motocovers
A company makes accessories for snowmobiles, ATVs, engines for fishermen, hunters, outdoor enthusiasts. The name has two key action words. The name rhymes (-ide -ide), so it is easy to remember, catches attention, and feels friendly.
AMBIWO
Clothing for AMBItious and successful WOmen. The brand's mission is to move away from standard office suits, focusing on details that make a statement. Since it starts with the first letter of the alphabet, it psychologically suggests leadership.
SUFFIX. HOSTEL
A suffix is represented by the sign, which visually resembles the roof of a house. It symbolizes comfort, protection, and a place to stay. Suffixes exist in many languages, making the name easy to understand for travelers from around the world.
Soula. AI Companion
A platform supporting women's mental and emotional wellbeing through personalised daily guidance. Evoking a feminine name and a sense of soul and connection, Soula creates a personal, warm and approachable identity.
Motiways. Sports equipment
A brand created for those who live in motion. Figure skates, goggles, helmets for skiers and snowboarders — everything that helps push boundaries and reach new heights. This name is perfect for both professionals and enthusiasts alike.
Spektiva. Fin сonsulting
The name creates the image of an expert you can trust with your business's most sensitive financial matters. Perspective – future vision, point of view. From Latin perspicere – to see through, making it ideal for auditing and consulting.
Work process
Introduction
You fill out a brief that helps define clear requirements for the future name. Analyzing it takes 1 to 3 days. I immerse myself in your business, study the task, and then outline the terms of work: exact cost, timeline, and other important details. I always strive to choose the most effective approach for each case. Most often, I suggest a two-round development process: 14 name options (7+7) within 10 business days. After payment, I begin the naming process.
Name development
I generate hundreds of ideas, evaluate their sound and associations, and select only the best for you. You receive a presentation with name options, including explanations of their meaning, advantages, and strategic use. The first stage ensures we are aligned in our understanding and helps narrow the search. You carefully review all options and provide comments on each one. Typically, two iterations are enough.
Patent сheck
Once the name development process is complete, you select 3 to 5 favorites and rank them by priority. These are sent to legal experts for a full trademark check in the necessary patent databases (WIPO, EUIPO, USPTO, EAPO and others). This service is paid separately, with costs depending on the specifics of the patent system and the number of classes required. You receive a written report from a patent attorney.
Happy ending
After the legal checks, you finalize your choice of name. I transfer the rights to the selected name. Congratulations on the successful result! Now you can proceed with branding, logo design, and trademark registration. I’ll be happy to recommend trusted professionals for these steps.
Pricing
Naming is a highly individualized process. Strict segmentation by pricing tiers is not possible here. That’s why I can only determine the exact cost after reviewing the brief or brand platform.

The price may vary depending on patent systems, quality and quantity of trademark classes, the availability of an original .com domain, the amount of provided information and other factors.
Standard conditions:
🔹 14 name options
🔹 10 business days
🔹 Starting from $1,500
Naming brief
Download

Send the completed brief, brand platform (if available), and any other useful information (e.g., photos of the named object) to r.matyuk@gmail.com or via your preferred messenger.
I value partnerships, which is why I offer special flexible collaboration terms for agencies. Let’s create brands together!
Let’s create a legend!
Contact me and we will discuss the details.
I’ll help you find the perfect name!